Adela Vintage Café Menu Redesign

At my first time visiting Adela Vintage Café, a local cafeteria in Buenos Aires, I noticed the place looked lovely: Their mint green color was everywhere in just the right measure, the waiters were nice, and the food on display seemed superb, but there was one detail dragging the whole experience down: The menu.

The contents of the menu were not the issue, in fact there were so many options I got a bit lost trying to figure out what to order, but the design could have been better.

So, within, I switched from my role as a client to my point of view as a designer and realized the whole experience of clients could be greatly improved just by decluttering and reordering the menu.

There were more than three lists of hot and cold drinks scattered throughout the pages, promotions were not as highlighted as they should have been, I counted at least five different fonts being used (some of which were too thin against the dark background, which provided poor legibility), and to make matters worse the random images of tropical flowers didn't really help me feel "tempted" as a customer to order something specific. I couldn't really get an idea of what the dishes looked like, everything was mixed without a clear hierarchy, and I was on the brink of just going for my usual safe option: A latte with a couple of croissants.

And then I thought... wait, I can make this better! So I took pictures of the menu and got to work on an improved redesign that would address all the issues I found in the original one.